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William Hill punters bank on table tennis in sports betting lull

15 May 2020

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William Hill says its punters have been banking on table tennis given that the coronavirus pandemic put paid to many traditional sporting occasions.

The bookmaker said the sport was part of its deal of "alternative items" for gamblers during the lockdown.

Other opportunities for wagers include football in emerging market nations not yet as severely affected by the infection.

Looking ahead, the firm said German football and French horseracing were its best prospective earners.

Germany's Bundesliga is beginning components once again behind closed doors this weekend, while racecourses had currently resumed activities in France.

"While this is plainly a developing scenario, there are favorable signs that some sports betting organisations are thinking about the resumption of live sports betting behind closed doors as early as this summer," William Hill said.
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Revenues down

Countries where football has actually not been suspended include Belarus, which has seen its Premier League attract a brand-new worldwide following as a result.

The announcement came as William Hill unveiled a trading upgrade covering the 17 weeks to 28 April.

It said that in the period to 10 March, before coronavirus curbs began to bite, its performance was "robust", although group earnings were down 5% year-on-year.

From 11 March onwards, nevertheless, its 57%, because of the lack of live sports betting content.
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William Hill said its sports betting shops were closed in the UK and US. UK retail staff have been furloughed and the bookmaker is topping up their earnings to ensure they receive 100% of their salaries.
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Drive-thru gambling

As it looks for to expand its US operations, William Hill has needed to find ingenious methods to get round constraints on sports betting in specific states.

In Nevada, people who want to place bets using cellphone apps have to sign up in person for the service at a wagering store before being allowed to use the app.

Since those centers are currently closed, William Hill has established short-term drive-thru services at numerous places in Nevada.

Would-be punters need to download the app before heading for the drive-thru. To finish the registration procedure, they require to send an image of their state ID card and take a selfie with the app.

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