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Missouri voters authorized legal mobile and retail sports betting, permitting regulated books to take bets next year.
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The sports betting ballot step passed by a slim majority early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri enable mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting this year.

" Missouri has a few of the very best sports betting fans in the world and they appeared huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose valuable tax profits to our surrounding states. Most significantly, the passage of Amendment 2 implies a brand-new, devoted, permanent financing stream for Missouri classrooms."

Missouri sports betting wagering next steps

Voter approval implies as much as 14 mobile sportsbooks could begin bets next year. It is not likely all 14 available licenses are used.

DraftKings and FanDuel financed almost every dollar of the "yes" campaign and will certainly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses available without needing to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying charge).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, despite opposing the ballot procedure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely release their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will launch mobile sportsbooks.

The staying 6 licenses are scheduled for each of the major expert sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were among the most popular supporters of the tally step.

In addition to DraftKings, FanDuel and Caesars, Missouri wagerers need to expect other leading nationwide brands including BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch probability tiers IF Missouri citizens approve sports betting wagering:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure enables every Missouri gambling establishment to open retail sportsbooks on their respective residential or commercial properties. Most if not all 13 gambling establishments managed by the six casino operators are anticipated to open in-person wagering alternatives such as sports betting kiosks and potentially dedicated, full-service sportsbooks.

The six sports betting teams can also open in-person sportsbooks within or adjacent to their particular home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally procedure requires the first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most profitable time of the sports betting calendar.

Missouri sports betting wagering background

The effective Missouri sports betting campaign comes despite millions in financing opposing the measure from one of the state's biggest gambling stakeholders.

Caesars invested countless dollars to defeat the procedure. In most other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is given at least one license per handled residential or commercial property.

Because situation in Missouri, Caesars would be paid for at least three potential licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property design, companies can either open extra in-house books or, more frequently, farm out the license to a competitor that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting wagering deal with market share, might possibly have a leg up on their rivals by earning the set of untethered licenses. It remains to be seen which 2 books will make these slots, however the language around the ballot step would appear to favor the 2 nationwide market leaders.
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Polling earlier in the year showed the "yes" vote with a small lead. Support efforts were strengthened by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio advertisements focused on the revenue legal sportsbooks would produce for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' ads were deceptive and the tens of millions of forecasted dollars raised would have a minimal effect in a state that already spends billions on education every year.
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